Cute Valentine Havanese puppy dog with a red heart

Love is in the Air

Love is in the air for our furry friends this valentines day as pet owners gear up to shower their dogs in gifts. As they say – dogs are better than humans!

According to a survey conducted by Finder, on average, households are expected to drop $17.37 on their pet dogs. That comes out to $479.2 million in gifts for pups.

Here are some key highlights from the survey:

  • American households plan to spend an estimated $751.3 million on gifts for their cats and dogs on Valentine’s Day – a 16% increase of $103.4 million from last year, when Americans spent an estimated $647.9 million.
  • Gen X is planning on spending the most on Valentine’s Day gifts for their pets, spending an average of $20.85 on their dogs.
  • Men are planning on spending an average of $23.93 on Valentine’s gifts for their dogs.
  • Women are planning on spending an average of $13.88 for their dogs.

Click here for the complete survey.